Know What You're Marketing
Kevin Costner, or someone in "Field of Dreams", said and kept repeating "If you build it they will come." Costner then went on to prove them right.
Many people applied this theory to the Internet. They built websites and waited for "them" to come. And it may have worked in exactly the way it worked for Kevin Costner. They may have all sorts of dead baseball players coming to their sites. Unfortunately, it is our experience that dead ball players don't often buy things on the web, or anywhere else for that matter.
So, if you want real people and not ghosts coming to your site we recommend putting together an active marketing plan and the first step in a good marketing plan is to know what you're marketing.
In this case we're not talking about the products your company produces, we're talking about your website. Is it a good site? Well designed? Something you'd be proud to market? The following two articles present some guidelines with which to judge your site and decide if it is something you want to market or something you want to improve before you begin to market it in earnest.
What Is Design?
by Gerry McGovern
Has design gone wrong on the Web? Some designers believe the hype that style is all that matters. Gerry believes Web design should be centered around content. In his article he talks about what good design includes and why.
Usability Makes a Comeback
by Suneet Kheterpal
Once you've lost a customer on your Web site, you've lost that customer for good. Avoid this by testing for usability. In this article Suneet provides a Usability Checklist to help create a highly functional and usable site.
If either of these articles get you thinking about updating your website, or wanting more information on making it more productive, call us at 626.449.0100. We'll be glad to help.
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