A great way to build relationships –
Publish an e-mail newsletter - An E-zine
What’s the first thing you do when you go online? Check
your e-mail, right? People like e-mail, they just do. Even
the newest of Internet users get e-mail and start sending
messages to friends and relatives. It is quick, easy and
keeps you in communication with the rest of the world.
This is very good news for business owners who want to
create relationships with their customers. Getting people to
visit your web site can be a tricky thing. They are so
flooded with communications and so busy that even if they
really like your site, bookmark it and intend to return,
sometimes they forget. But they never forget to read their
An e-mail newsletter, or e-zine, is delivered directly to
their e-mail inbox. Sending an e-zine directly to their
inbox jogs their memory. There must be a hotlink to your
site in the e-zine so that they can click right back to the
What you need on your site is ‘returning users.’ E-zines
create better visitors because they already know about your
product or services. Building a loyal customer base just by
putting up a website is not easy, e-zines help.
Say a visitor comes to your website - they may like what
they see, but they don’t know you yet and they can’t
interact with you directly. The biggest challenge on the
Net is to build the trust. How can you do this? Show them
consistently that you have excellent knowledge in your field
and that you care enough to send them good information that
they can use immediately. Turn the tables, instead of
waiting for them to come to you – go to them.
E-mail publishing is a powerful tool. It is relatively
simple and very cost effective. What you do need is a
well-researched, well-written newsletter. Every business
owner has a wealth of knowledge in his/her field. Share
yours through an e-zine and watch your customer base grow by
leaps and bounds.
E-mail- Big Return for Small Business
by Dana Blankenhorn
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